Many people think of non-communicable diseases as a high-income nation problem. In other words, a problem caused by over-abundance and indulgence. The data, however, shows that this is in fact an oversimplification. Alcohol abuse, smoking related diseases, diabetes, and mental illness affect all nations. The real differences are in the solutions. Preventive measures must be tailored to the norms and culture of the nation impacted–and, of course approaches will vary according to a country’s income level.